Contact
Address
189 Sir Francis Drake Boulevard Greenbrae, CA 94904
Golden Gate Sotheby's International Realty | CA DRE #02027353
As a Seller, Paul O’Neil Is Your
Selling your property can appear to be an overwhelming task, but a Golden Gate Sotheby's International Realty agent lives for the challenge. Our collaborative, superior agents thrive on finding you the highest price and best terms for one of your most important assets.
Seller Services
A white-glove approach to every detail. Every recommendation — from preparation to marketing — is shaped around your needs, your timeline, and your budget.
Step 1
Paul begins with an in-person walkthrough of the property to assess its condition, character, and potential. From there, he develops a customized improvement plan designed to position the home for maximum value and the strongest possible buyer response.
Every recommendation is guided by the client's needs, expectations, and budget—there is no one-size-fits-all approach. To support informed decision-making from the start, Paul also provides a Seller Net Sheet, giving clients a clear picture of anticipated expenses and estimated proceeds before any work begins.
What clients can expect:
Step 2
Paul personally oversees every aspect of implementation—bids, scheduling, vendor walkthroughs, design decisions, and installation—so clients are never left managing contractors or contractors' timelines themselves.
Paul works with a range of ownership and occupancy situations, including:
Every vendor Paul works with is vetted and trusted, chosen for their reliability and their ability to execute his vision for each listing.
Step 3
Once preparation work is complete, Paul brings in professional staging to highlight the home's best features and help buyers envision themselves in the space — a critical step in achieving the strongest offers.
Step 4
Bringing a property to market successfully starts with pricing it correctly. Paul conducts a thorough analysis of comparable sales, current market conditions, and buyer demand to establish a strategic price—one that positions the home competitively from day one and avoids the pitfalls of overpricing, which can stall momentum and lead to a longer time on market.
From there, Paul develops a marketing strategy tailored to each property, drawing on local market expertise, established agent relationships, and a strong understanding of digital platforms and buyer behavior. Marketing materials are curated to align with the aesthetic and expectations of the current buyer pool, ensuring the property resonates with the right audience from the moment it hits the market.
The result: homes that are priced and positioned to sell for top dollar, on the best possible terms, to the most qualified buyers.
Step 5
Not every home is ready to list right away—and not every seller is local, available, or able to manage the process personally. Paul has extensive experience handling more complex situations, including:
No matter the circumstances, Paul brings the same discretion, diligence, and hands-on attention to every property.
Managing a property for a trust or estate comes with unique challenges. Paul provides trustees, attorneys, and financial planners with a trusted, hands-on resource — handling everything from estate cleanouts and tenant relocation to full property preparation and sale, with the discretion and diligence these situations require.